Mar 2, 2020
This is episode eight of season one of our Entrepreneur Advisor
by NICKY OKOYE Podcast series.
In this episode Dr. Nicky Okoye gave a more in-depth definition of
African Diaspora Strategy, using Nigeria as a case study. He
provides the statistics of Nigerian immigrants in the United States
of America in terms of Education, Income level, Employment,
Professionalism and Cash flow. He makes strong argument that the
African Diaspora community constitutes a very lucrative market.
In conclusion, Nicky Okoye outlines and explains some product
and market segments in which entrepreneurs can build a competitive
market penetration strategy with direct reference to the African
Diaspora community.
These industries include: Entertainment, Financial Services and
Savings, Life-Long Learning, Education, Hospitality,
Transportation, Cultural Appeal, and Real Estate.